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EDDIE LANDSBERG
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​Choosing the Right Real Estate Brokerage: A Guide for New Agents

Choosing the right real estate brokerage is a crucial step for new agents. A brokerage provides you with the tools, resources, and support you need to launch your career in real estate. However, with so many options available, it can be challenging to know where to begin. In this article, we will discuss the factors to consider when choosing a brokerage, and provide tips on how to find the right one for you.

One of the most essential factors to consider is the brokerage's training and support program. Look for a brokerage that offers comprehensive training and ongoing support to help you succeed in your new career. This can include training on real estate laws and regulations, marketing and advertising, and sales techniques.

Another factor to consider is the brokerage's reputation and brand. Choose a brokerage with a strong reputation and a recognizable brand. This can help you build credibility with clients and attract more business.

Next, consider the brokerage's commission structure. Different brokerages offer different commission splits, so it's important to understand how much you will earn for each sale. Look for a brokerage that offers a competitive commission structure that rewards you for your hard work.  On the other hand 100% of 0 is still zero, so make sure that whatever you're paying in commission or monthly fees is going to come back to you in training and resources. 

Finally, consider the brokerage's culture and values. It's important to find a brokerage that aligns with your own values and goals. For example, if you're looking for a brokerage that focuses on technology and innovation, look for a brokerage that invests in cutting-edge technology and marketing tools. If you're looking for a brokerage that values in-person networking and communication, try to get a feel for the floor. 

In addition to these factors, it's also important to look for a brokerage that is transparent about their services and fees. Be sure to ask questions and clarify any doubts you may have during the onboarding process.  Some brokerages may try to downplay various onboarding expenses.  The one I'm with (KWNYC) actually handed me a sheet with a clear outline of all expenses associated with joining them and it definitely added up.   Another one advertised their "no nonsense" onboarding fee which included everything, then failed to mention a slew of fees that more experienced agents would have already known to expect.  (Hint:  Real Estate Board memberships and the use of certain technologies are often charged separately.)

Ultimately, the key to finding the right brokerage is networking. Talk to other agents and get their honest opinions about different brokerages. If you're unable to do that, you can also read reviews and testimonials of different brokerages online.  Unfortunately, people in real estate are tied into the marketing biz, so you often find "unbiased reviews" which are nothing more than click bait. 

My Own Decision
I decided to associate with Keller Williams NYC. after mismatching with a previous broker.  (The company was great, but I didn't find myself a fit for their culture.) I like Keller Williams NYC because they provide agents with a lot of resources and tools, and they are very strict on regulatory compliance.  They also have a great brand reputation and enormous opportunities for marketing. Their founder, Gary Keller, is the author of a very popular book in the field, "The Millionaire Real Estate Agent," which delves into the concept of creating wealth through real estate. In the book, Keller emphasizes the importance of having a business plan, building a team, and becoming a local market expert.  As a final point they load you up with some great technology (both in-house and third party) and agent support and training to go with it.    In the end,  there's no company that will fit the personality of each and every agent; however I would definitely put Keller Williams on the "to be considered" list for any agent looking for a solid start in their career. 

In conclusion, when choosing a brokerage, it's important to consider the brokerage's training and support program, reputation and brand, commission structure, culture and values, transparency about services and fees, and networking with other agents. In my experience, Keller Williams NYC offers many resources and a great environment for success, but whether or not KW is for you, please let me know if you find any of the information on this page useful, or have your own input to offer.
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​Eddie Landsberg, MA, Ed.M, B.Mus

An internationally respected music theorist and performer, Eddie was born and raised in Philadelphia and began classical piano training at the age of 5,  starting Jazz Studies at Philadelphia's famous Settlement Music School in his teens.  Switching to Hammond Organ in his mid 20's, he received his first organ lesson from the legendary Shirley Scott then studied Jazz composition and performance with Blue Note Recording artist Big John Patton.  He also received guidance from Austin Mitchell (a favorite accompanist of Ella Fitzgerald) and began performing alongside Byard Lancaster and other "old school" Philly and East Coast Jazz and R&B legends.  After recording several CDs which received national air play ( NPR, WBGO and hundreds of radio stations across in the U.S), Eddie became one of the original factory demonstrators for the original Nord Electro, touring Europe to promote their product.  Shortly after, he moved to Japan where he spent almost 20 years teaching, leading bandstands and running his own venue which was featured on NHK and in magazines throughout the country.  While there, he also did vocal and performance coaching for Victor Records, and was involved in promotions for Yamaha Motorcycles and the Mori Building (celebrating the opening of the famous Roppongi Hills Complex.)
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Eddie currently resides in Astoria, Queens and is creator of the "7 Secrets of Jazz and Soul" Jazz improv series.  


Education: BA in Music, Thomas Edison State University MA Liberal Studies (focus onEthnomusicology and Critical Jazz Studies), Rutgers University (Capstone with Honors) Ed.M, Rutgers University, specializing in Adult Education
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Recordings | Publications | Interviews 


エディ・ランズバーグ、MA、Ed.M、B.Mus
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エディ・ランズバーグは、国際的に尊敬される音楽理論家兼演奏家で、豊かで多様な音楽的背景を持っています。フィラデルフィアで生まれ育ち、彼はわずか5歳のときから音楽の道を歩み始め、クラシックピアノのトレーニングをスタートしました。ティーンエイジャーの頃、フィラデルフィアの名門セトルメント音楽学校でジャズスタディに没頭しました。そして20代半ばでハモンドオルガンに転身し、伝説的なシャーリー・スコットから初めての指導を受けました。その後、ブルーノート・レコーディング・アーティストであるビッグ・ジョン・パットンの指導のもと、ジャズの作曲と演奏の技術を磨きました。  エディの音楽的旅路は、エラ・フィッツジェラルドのお気に入りの伴奏者であるオースティン・ミッチェルなど、著名なアーティストからの貴重なアドバイスで彩られました。彼は「オールドスクール」のフィラデルフィアや東海岸のジャズとR&Bのレジェンド、バイヤード・ランカスターなどと共演し、音楽シーンに不朽の足跡を刻みました。 エディの創造的な旅は、全米で放送されるなど、高い評価を受けたCDの制作につながりました。彼はまた、革新的な楽器であるノードエレクトロのオリジナルファクトリーデモンストレーターの一人として、ヨーロッパツアーを行い、製品の宣伝に貢献しました。 その後、エディは日本への大きな転機を迎え、ほぼ20年にわたり教育者、バンドリーダー、独自の名門会場の経営者として活動しました。彼の仕事は、NHKでの出演や国内の多くの雑誌での取り上げられ、広く認知されました。この期間中、彼はビクターレコードのためにボーカルとパフォーマンスの指導を行い、ヤマハモーターサイクルと森ビルディング(有名な六本木ヒルズコンプレックスのオープニングを祝う)のプロモーションにも貢献しました。
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現在、エディ・ランズバーグはクイーンズのアストリアを拠点にし、「ジャズとソウルの7つの秘密」ジャズ即興シリーズのビジョナリーです。
学歴:
  • 音楽学士号(B.Mus)、トーマス・エジソン州立大学
  • 芸術修士号(MA)リベラルスタディ、ラトガーズ大学(エスノミュージコロジーとクリティカルジャズスタディに焦点、優等でキャップストーン)
  • 教育修士号(Ed.M)、ラトガーズ大学(大人の教育を専門とし、特別研究で優等)
エディの録音、出版物、インタビューを通じて、彼の驚異的な音楽の旅に深く没頭してください。

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The information on this site is presented as general information and for marketing purposes only and does not constitute  personal or professional advice.  Please refer to DISCLAIMER and Terms of Service.

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  • FRONT PAGE
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      • BIO as Real Estate Agent
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        • New York City Listings Page (Rentals)
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