• FRONT PAGE
    • New York City Listings Page (Rentals)
  • BIO
    • BIO as Real Estate Agent
    • BIO as Musican
    • Let's Search Together!
  • BROKER LINK
  • RENTER EDUCATION
    • Apartment Hunting On A Budget
    • Filling Out A Rental Application
    • How Guarantors Work
    • Proving Income if you are Self Employed >
      • Apartment Hunting for Actors, Artists and Musicians
    • Can international students rent apartments in NYC?
    • Can the landlord raise my rent?
    • Can foreign nationals rent apartments in New York City?
    • QUESTIONS ABOUT RENTING APARTMENTS IN NYC
  • SELLING/BUYING
    • Super Deals! (under $300k)
    • Condos & Co-ops / under 700k
    • Condos & Co-ops / Over $700k
    • Houses / Multi-family / Townhouses
    • All Properties (over 1.5M)
    • Eddie on City Snap
    • What's my house worth?
  • Featured Listings
    • RentHop
    • StreetEasy
  • LANDLORDS
  • 日本語
    • ニューヨーク市の賃貸物件
    • プロフィール
  • RENTALS BY BEDS
    • 0-1 BEDS by PRICE
    • 0-1 BEDS by RECENCY
    • 2 BEDS by PRICE
    • 2 BEDS by RECENCY
    • 3 BEDS by PRICE
    • 3 BEDS by RECENCY
    • 4 or more BEDS by PRICE
    • 4 or more BEDS by RECENCY
  • Pet Friendly Apartments
    • most recent
    • by price
  • Amenities
    • Search by Amenities
    • Elevator Only
    • Laundry In Building
    • Laundry in Unit / Dishwasher
    • Rentals with Swimming Pool
    • FURNISHED APARTMENTS >
      • most recent
      • by price
      • Roommate and Room Share Friendly
  • RENTALS BY NEIGHBORHOOD
    • Moving to New York City
    • MAP VIEW
    • DRAWING TOOL
    • Search by Neighborhood & Zip (Manhattan)
    • Popular Neighborhoods in NYC >
      • Long Island City (QUEENS)
      • Unbeatable Deals: Blocks from Central Park
      • Affordable Deals in the Financial District
      • Upper East Side Bargains and Deals
      • Latest on Market in Bushwick
      • Midtown Manhattan Rentals
      • Specials in Soho
      • CHELSEA awaits you
      • Astoria is Hot and Cooking!
      • Best of the Village
      • Washington / Inwood: The Very Best of Upper Manhattan
      • Upper West Side Living
      • Best Deals in Harlem
  • Search by Budget
  • Resources / Documents
    • 3D Viewings and Virtual Tours
    • How to DocuSign
    • Rent Calculators >
      • Gross Rent Calculator
      • Rent Pre-Qualification Calculator
      • Money Due at Lease Signing Estimator
      • Rent Increase Calculator
      • Rent Burden Calculator
      • Cheaper to Buy or Rent?
    • Lease Assignment
    • Monthly Budget Sheet
    • NYC Real Estate Market Reports
    • Tenant Rights and Disputes
  • FAIR HOUSING NOTICE
EDDIE LANDSBERG
  • FRONT PAGE
    • New York City Listings Page (Rentals)
  • BIO
    • BIO as Real Estate Agent
    • BIO as Musican
    • Let's Search Together!
  • BROKER LINK
  • RENTER EDUCATION
    • Apartment Hunting On A Budget
    • Filling Out A Rental Application
    • How Guarantors Work
    • Proving Income if you are Self Employed >
      • Apartment Hunting for Actors, Artists and Musicians
    • Can international students rent apartments in NYC?
    • Can the landlord raise my rent?
    • Can foreign nationals rent apartments in New York City?
    • QUESTIONS ABOUT RENTING APARTMENTS IN NYC
  • SELLING/BUYING
    • Super Deals! (under $300k)
    • Condos & Co-ops / under 700k
    • Condos & Co-ops / Over $700k
    • Houses / Multi-family / Townhouses
    • All Properties (over 1.5M)
    • Eddie on City Snap
    • What's my house worth?
  • Featured Listings
    • RentHop
    • StreetEasy
  • LANDLORDS
  • 日本語
    • ニューヨーク市の賃貸物件
    • プロフィール
  • RENTALS BY BEDS
    • 0-1 BEDS by PRICE
    • 0-1 BEDS by RECENCY
    • 2 BEDS by PRICE
    • 2 BEDS by RECENCY
    • 3 BEDS by PRICE
    • 3 BEDS by RECENCY
    • 4 or more BEDS by PRICE
    • 4 or more BEDS by RECENCY
  • Pet Friendly Apartments
    • most recent
    • by price
  • Amenities
    • Search by Amenities
    • Elevator Only
    • Laundry In Building
    • Laundry in Unit / Dishwasher
    • Rentals with Swimming Pool
    • FURNISHED APARTMENTS >
      • most recent
      • by price
      • Roommate and Room Share Friendly
  • RENTALS BY NEIGHBORHOOD
    • Moving to New York City
    • MAP VIEW
    • DRAWING TOOL
    • Search by Neighborhood & Zip (Manhattan)
    • Popular Neighborhoods in NYC >
      • Long Island City (QUEENS)
      • Unbeatable Deals: Blocks from Central Park
      • Affordable Deals in the Financial District
      • Upper East Side Bargains and Deals
      • Latest on Market in Bushwick
      • Midtown Manhattan Rentals
      • Specials in Soho
      • CHELSEA awaits you
      • Astoria is Hot and Cooking!
      • Best of the Village
      • Washington / Inwood: The Very Best of Upper Manhattan
      • Upper West Side Living
      • Best Deals in Harlem
  • Search by Budget
  • Resources / Documents
    • 3D Viewings and Virtual Tours
    • How to DocuSign
    • Rent Calculators >
      • Gross Rent Calculator
      • Rent Pre-Qualification Calculator
      • Money Due at Lease Signing Estimator
      • Rent Increase Calculator
      • Rent Burden Calculator
      • Cheaper to Buy or Rent?
    • Lease Assignment
    • Monthly Budget Sheet
    • NYC Real Estate Market Reports
    • Tenant Rights and Disputes
  • FAIR HOUSING NOTICE

​Choosing the Right Real Estate Brokerage: A Guide for New Agents

Choosing the right real estate brokerage is a crucial step for new agents. A brokerage provides you with the tools, resources, and support you need to launch your career in real estate. However, with so many options available, it can be challenging to know where to begin. In this article, we will discuss the factors to consider when choosing a brokerage, and provide tips on how to find the right one for you.

One of the most essential factors to consider is the brokerage's training and support program. Look for a brokerage that offers comprehensive training and ongoing support to help you succeed in your new career. This can include training on real estate laws and regulations, marketing and advertising, and sales techniques.

Another factor to consider is the brokerage's reputation and brand. Choose a brokerage with a strong reputation and a recognizable brand. This can help you build credibility with clients and attract more business.

Next, consider the brokerage's commission structure. Different brokerages offer different commission splits, so it's important to understand how much you will earn for each sale. Look for a brokerage that offers a competitive commission structure that rewards you for your hard work.  On the other hand 100% of 0 is still zero, so make sure that whatever you're paying in commission or monthly fees is going to come back to you in training and resources. 

Finally, consider the brokerage's culture and values. It's important to find a brokerage that aligns with your own values and goals. For example, if you're looking for a brokerage that focuses on technology and innovation, look for a brokerage that invests in cutting-edge technology and marketing tools. If you're looking for a brokerage that values in-person networking and communication, try to get a feel for the floor. 

In addition to these factors, it's also important to look for a brokerage that is transparent about their services and fees. Be sure to ask questions and clarify any doubts you may have during the onboarding process.  Some brokerages may try to downplay various onboarding expenses.  The one I'm with (KWNYC) actually handed me a sheet with a clear outline of all expenses associated with joining them and it definitely added up.   Another one advertised their "no nonsense" onboarding fee which included everything, then failed to mention a slew of fees that more experienced agents would have already known to expect.  (Hint:  Real Estate Board memberships and the use of certain technologies are often charged separately.)

Ultimately, the key to finding the right brokerage is networking. Talk to other agents and get their honest opinions about different brokerages. If you're unable to do that, you can also read reviews and testimonials of different brokerages online.  Unfortunately, people in real estate are tied into the marketing biz, so you often find "unbiased reviews" which are nothing more than click bait. 

My Own Decision
I decided to associate with Keller Williams NYC. after mismatching with a previous broker.  (The company was great, but I didn't find myself a fit for their culture.) I like Keller Williams NYC because they provide agents with a lot of resources and tools, and they are very strict on regulatory compliance.  They also have a great brand reputation and enormous opportunities for marketing. Their founder, Gary Keller, is the author of a very popular book in the field, "The Millionaire Real Estate Agent," which delves into the concept of creating wealth through real estate. In the book, Keller emphasizes the importance of having a business plan, building a team, and becoming a local market expert.  As a final point they load you up with some great technology (both in-house and third party) and agent support and training to go with it.    In the end,  there's no company that will fit the personality of each and every agent; however I would definitely put Keller Williams on the "to be considered" list for any agent looking for a solid start in their career. 

In conclusion, when choosing a brokerage, it's important to consider the brokerage's training and support program, reputation and brand, commission structure, culture and values, transparency about services and fees, and networking with other agents. In my experience, Keller Williams NYC offers many resources and a great environment for success, but whether or not KW is for you, please let me know if you find any of the information on this page useful, or have your own input to offer.
home |search apartment and home listings
Picture

Need help?  I'm here... ​just message me!  Helping people is the most important part of my job and I don't mind answering questions.  

phone | e-mail 
​
Picture
Picture
Picture
Fair Housing Notice
​Fair Housing Notice
Keller Williams NYC
​Edward Paul Landsberg
License # 10401370067​
licensed Real Estate Salesperson​

​
 Krieger Real Estate
146 Sullivan Street #23
New York, NY 10012
(484) 460-2668

This site is copyrighted eddielandsberg.com 2001-2023 and beyond.

This website is owned and operated by Edward Landsberg doing business as Eddie Landsberg.   I am a Licensed Real Estate Sales Person affiliated with Krieger Real Estate.   The website is a third party website. I am fully responsible for its content.  
​
The information on this site is presented as general information and for marketing purposes only and does not constitute  personal or professional advice.  Please refer to DISCLAIMER and Terms of Service.

​


LEGAL DISCLAIMER / Terms of Service


  • FRONT PAGE
    • New York City Listings Page (Rentals)
  • BIO
    • BIO as Real Estate Agent
    • BIO as Musican
    • Let's Search Together!
  • BROKER LINK
  • RENTER EDUCATION
    • Apartment Hunting On A Budget
    • Filling Out A Rental Application
    • How Guarantors Work
    • Proving Income if you are Self Employed >
      • Apartment Hunting for Actors, Artists and Musicians
    • Can international students rent apartments in NYC?
    • Can the landlord raise my rent?
    • Can foreign nationals rent apartments in New York City?
    • QUESTIONS ABOUT RENTING APARTMENTS IN NYC
  • SELLING/BUYING
    • Super Deals! (under $300k)
    • Condos & Co-ops / under 700k
    • Condos & Co-ops / Over $700k
    • Houses / Multi-family / Townhouses
    • All Properties (over 1.5M)
    • Eddie on City Snap
    • What's my house worth?
  • Featured Listings
    • RentHop
    • StreetEasy
  • LANDLORDS
  • 日本語
    • ニューヨーク市の賃貸物件
    • プロフィール
  • RENTALS BY BEDS
    • 0-1 BEDS by PRICE
    • 0-1 BEDS by RECENCY
    • 2 BEDS by PRICE
    • 2 BEDS by RECENCY
    • 3 BEDS by PRICE
    • 3 BEDS by RECENCY
    • 4 or more BEDS by PRICE
    • 4 or more BEDS by RECENCY
  • Pet Friendly Apartments
    • most recent
    • by price
  • Amenities
    • Search by Amenities
    • Elevator Only
    • Laundry In Building
    • Laundry in Unit / Dishwasher
    • Rentals with Swimming Pool
    • FURNISHED APARTMENTS >
      • most recent
      • by price
      • Roommate and Room Share Friendly
  • RENTALS BY NEIGHBORHOOD
    • Moving to New York City
    • MAP VIEW
    • DRAWING TOOL
    • Search by Neighborhood & Zip (Manhattan)
    • Popular Neighborhoods in NYC >
      • Long Island City (QUEENS)
      • Unbeatable Deals: Blocks from Central Park
      • Affordable Deals in the Financial District
      • Upper East Side Bargains and Deals
      • Latest on Market in Bushwick
      • Midtown Manhattan Rentals
      • Specials in Soho
      • CHELSEA awaits you
      • Astoria is Hot and Cooking!
      • Best of the Village
      • Washington / Inwood: The Very Best of Upper Manhattan
      • Upper West Side Living
      • Best Deals in Harlem
  • Search by Budget
  • Resources / Documents
    • 3D Viewings and Virtual Tours
    • How to DocuSign
    • Rent Calculators >
      • Gross Rent Calculator
      • Rent Pre-Qualification Calculator
      • Money Due at Lease Signing Estimator
      • Rent Increase Calculator
      • Rent Burden Calculator
      • Cheaper to Buy or Rent?
    • Lease Assignment
    • Monthly Budget Sheet
    • NYC Real Estate Market Reports
    • Tenant Rights and Disputes
  • FAIR HOUSING NOTICE